"Your Player — Your Team — Your Store" was the core concept driving this campaign. We tapped into the deep personal connection fans have with their favorite players by creating individual stores for each Tigres player. Fans could buy official merchandise not only from the team but specifically from their favorite player. This strategy attracted both die-hard Tigres fans and supporters of other teams who admire a player on the Tigres roster.

By using custom domains like GignacTienda.com or NahuelTienda.com, we redirected traffic to the official store, boosting both social media engagement and website visits. The campaign also reached international markets, tapping into fans from players’ home countries. We didn’t stop at the men’s team; women players were fully integrated, creating a more inclusive community. This personalized approach strengthened the connection with fans and expanded Tigres' reach globally.

Collab w/MajadmA