The goal was to create a brand identity that reflects the energy and innovation of modern mobility while appealing to e-bike riders. The branding captures the thrill of speed and freedom, blending contemporary design with a forward-thinking mindset. By emphasizing motion and energy, the campaign makes viewers feel part of the ride, highlighting the seamless connection between rider and machine.

Spinciti’s branding conveys unstoppable momentum through AI-powered visuals and the slogan “OWN THE RIDE,” symbolizing empowerment and control. The sleek typography and urban-inspired colors position Spinciti as a bold, tech-driven leader, promoting it as a lifestyle choice centered on speed, freedom, and individuality.

Collab w/Pico