We took on the ambitious challenge of redesigning the visual identity for the 10 clubs in Nicaragua's Liga Primera. With tight deadlines and a responsibility to elevate the league’s professionalism, we approached the task by crafting unique identities for each team, drawing inspiration from their history and culture. From logos to graphic ecosystems, every design element was created to capture the spirit of each club while unifying them under a more modern, professional visual language.

The result is a groundbreaking rebrand that has transformed the perception of Nicaraguan football. Each team now boasts a bold, unique identity that resonates with their fans and heritage, while positioning the Liga Primera for future growth. This visual upgrade not only modernizes the league but opens new doors for marketing, merchandising, and a stronger connection with its fans.