We ignited a revolution in how football is seen in the region. A previously unknown league, Liga Primera now rivals the world's top competitions visually. Through strategic branding and alliances, this modern, timeless identity has positioned the league as a global contender. Our work fuses dynamism with tradition, encapsulated in a bold new symbol—the emblematic ball design, merging an 'N' formed from the league’s initials, 'L' and '1', a visual shoutout to their name, LIGA PRIMERA. This isn’t just a league anymore; it's a statement of Nicaragua’s rise in the global sports arena.

Inspired by the country's untamed volcanic landscapes, we built a typographical powerhouse that echoes Nicaragua’s raw energy and fierce ambition. Every design element exudes the spirit of the game and the fire of a nation ready to compete on the world stage. Led by President Luis Rosas, this project not only repositioned the league but cemented its legacy, daring to compete with the best. With this rebranding, Liga Primera is no longer just a Nicaraguan league—it’s a movement, a symbol of bold progression, and a force that disrupts the status quo of football.