[ Type ]
Fucking Branding
[ Description ]
For the branding project of Hospital Infantil de Veracruz, we broke all boundaries by infusing the brand with a vibrant and child-friendly essence. We crafted two simple silhouettes—one for a boy and one for a girl—using basic geometric shapes, representing the innocence and joy of childhood. With bright, playful colors that scream childhood, we built an entire graphic ecosystem around these figures, evoking a world of safety, care, and happiness for young patients. It’s a visual identity that captures not just a hospital, but a haven for children.
Each element is meticulously crafted with the same colorful and playful spirit, forming an unmistakable connection between the hospital’s mission and the experience it provides. We didn’t just design a brand; we created an entire world where kids feel seen, understood, and cared for. This is more than healthcare—it’s a colorful, nurturing environment for children to thrive. And guess what? It bagged us a CLAP award in 2018.
Collab w/Pico
[ Map ]
Veracruz MX
Hospital Infantil de Veracruz
