We crafted an intense, rebellious identity for Harden HUB, a CDMX bike shop for racers and city riders alike. Sleek black with striking red accents defines everything from the bikes to the apparel. The sharp, modern design and aggressive logo scream speed and power, making Harden HUB more than a store—it's a statement of fearless cycling culture.

Every detail of the branding reflects the relentless energy of the streets and the competitive edge of cycling. From the dynamic stripe patterns to the bold, minimalist typography, we wanted to create a visual language that speaks to cyclists who live for speed and thrive on pushing limits. Harden HUB’s brand isn't just seen—it's felt, empowering riders to own their journey, whether they're dominating a race or cruising through the city.

Collab w/Pico