In a world where every brand is trying to “communicate,” we decided to do something far more delicious: make people hungry. Because while others obsess over looking modern, digital, or revolutionary… we went straight for the jugular —and the drumstick.

We didn’t just design a font. We didn’t just name it. We didn’t even cook up a metaphor. We cooked the font. Literally.

Introducing POLLO SANS, the world’s first typeface made from real, fire-roasted chicken pieces — juicy, crispy, golden, and ready to shout whatever we want with unapologetic flavor. A level of madness so bold only El Pollo Loco would dare to pull it off.

Because if the campaign is called Talking Chicken, how the hell were we NOT going to write with chicken?

This isn’t communication — it’s crave-inducing design.
It doesn’t inform — it hits your appetite.
It doesn’t decorate — it crackles off the page with every roasted curve and crispy serif.

It’s taste, identity, and glorious insanity all in one bite.
A simple truth served hot: when you have this much chicken, even your words come seasoned.

Talking Chicken. A campaign you don’t read — You crave.

Collab w/Majadma