We went straight to the heart of what makes FC Barcelona special. La Masia is not just an academy; it’s the birthplace of the club's future legends. We stripped the club’s crest to its bare essentials, highlighting the iconic shield outline and the institution’s name. This approach echoes the purity of La Masia’s mission: shaping raw talent into global stars by focusing on fundamentals and nurturing their growth. The shield, standing alone, represents a journey from humble beginnings to greatness, just as every La Masia graduate starts with potential that blooms into brilliance.

The color scheme is bold yet minimalistic, reflecting the essence of the academy. By using blue and maroon—synonymous with the club’s history—alongside vibrant accents, we emphasized the sense of pride and tradition La Masia embodies. The visual identity transcends beyond a logo; it’s a symbol of legacy, perseverance, and excellence. Whether seen on jerseys, posters, or digital screens, the new design resonates deeply with the club’s values, honoring the past while inspiring future generations to carry the club's identity with them.