For the 15th anniversary of the Abierto de Tennis de Monterrey, we reimagined the event’s identity with a bold festival vibe. Vibrant colors, dynamic patterns, and disruptive visuals brought a high-energy celebration to life, blending the excitement of tennis with the spirit of a fiesta. Every design element—from posters to merchandise—captured this electric atmosphere, making the tournament feel like more than just a sports event.

The XV edition celebrated both the sport and the legacy of the event. Bright greens and blues evoked the tennis courts, while bold typography and modern graphics demanded attention, cementing the Abierto’s place as a must-attend event in Monterrey.

Collab w/MajadmA